- Interactive Demo
- UX & UI Design
- Jan 3, 2020
Project
Role
- UI/UX
- Wireframe
- Prototyping
Work
Digital product design: UX research, UX/UI design, Interaction and motion design, UX writing, prototyping, user validation, design system, measurement strategy, data analysis, content production. Development: frontend and backend development.
Project Overview
Sweet World is a confectionery business in Doha. Sweets are one of the most visually aggressive retail categories there is: the product arrives pre-packaged in every colour available, arranged in bulk, and the whole shop floor competes for attention at once. A brand that tries to out-shout that disappears into it.
We handled art direction and the brand identity, designing a system that frames the product rather than joining the noise. The mark and palette were built to stay recognisable against a backdrop of thousands of competing wrappers, and to read clearly on a shopfront from across a mall or street.
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