- Interactive Demo
- UX & UI Design
- Jan 3, 2020
Project
Role
- UI/UX
- Wireframe
- Prototyping
Work
Digital product design: UX research, UX/UI design, Interaction and motion design, UX writing, prototyping, user validation, design system, measurement strategy, data analysis, content production. Development: frontend and backend development.
Project Overview
Sherifa Style is a Qatari fashion label. Naming a brand after its founder changes the identity brief: the mark isn't just a business signature, it's a personal one. It has to feel like an extension of the designer's own taste, because that taste is what customers are actually buying.
We handled art direction and the visual identity. The work aimed at restraint — an elegant wordmark and a refined typographic system, designed to sit quietly alongside the garments rather than compete with them. In fashion the clothes carry the visual weight; a brand that shouts over its own product undermines it.
Start your branding project
Tell us what you’re building. We’ll come back with a scope and a price.