- Interactive Demo
- UX & UI Design
- Jan 3, 2020
Project
Role
- UI/UX
- Wireframe
- Prototyping
Work
Digital product design: UX research, UX/UI design, Interaction and motion design, UX writing, prototyping, user validation, design system, measurement strategy, data analysis, content production. Development: frontend and backend development.
Project Overview
Samkna is the first open-water offshore aquaculture project in the State of Qatar. Established in 2015 under White Rocks Holding, its farm sits 50 kilometres off the northeast coast at Al Ruwais, spanning 900,000 square metres with sixteen floating cages producing around 2,000 tonnes of fish a year. Its fish reach the market within eight hours of harvest, against days for imported stock.
The venture is explicitly tied to Qatar National Vision 2030 and the country's food security agenda — which made the identity's job larger than a product brand. Samkna had to work as a supermarket brand a shopper trusts at the fish counter, and as the mark of a national infrastructure project credible to government stakeholders and investors.
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