- Interactive Demo
- UX & UI Design
- Jan 3, 2020
Project
Role
- Art Direction
- Web Design
- Prototyping
Work
Digital product design: UX research, UX/UI design, Interaction and motion design, UX writing, prototyping, user validation, design system, measurement strategy, data analysis, content production. Development: frontend and backend development.
Project Overview
Qatar Insurance Company was established in 1964 by Emiri Decree as the first domestic insurer in the State of Qatar. Six decades on it is the market leader domestically and a dominant insurer across the GCC and MENA, listed on the Qatar Stock Exchange and relied on by more than 800,000 people in Qatar for car, travel, home, marine, medical and commercial cover.
Working with an institution of that size changes the design problem. Nothing exists in isolation: every asset has to sit inside an established brand system, satisfy compliance review, work in Arabic and English, and hold up across a customer base spanning individual motorists and corporate energy and aviation accounts.
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