- Interactive Demo
- UX & UI Design
- Jan 3, 2020
Project
Role
- Art Direction
- Web Design
- Prototyping
Work
Digital product design: UX research, UX/UI design, Interaction and motion design, UX writing, prototyping, user validation, design system, measurement strategy, data analysis, content production. Development: frontend and backend development.
Project Overview
Pavé is a specialty coffee shop and patisserie in Al Sadd, Doha, open from morning to midnight and taking cake orders a day ahead.
The name does the heavy lifting before any design exists. A pavé in French patisserie is a slab-shaped cake — but the word literally means a paving stone, and it's also a jewellery term for stones set flush across a surface. That gives the brand a rare thing: a name that is simultaneously precise about the product and visually suggestive. Squares, slabs, tiled surfaces, things set close together.
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