- Interactive Demo
- UX & UI Design
- Jan 3, 2020
Project
Role
- Art Direction
- App Design
- Prototyping
Work
Digital product design: UX research, UX/UI design, Interaction and motion design, UX writing, prototyping, user validation, design system, measurement strategy, data analysis, content production. Development: frontend and backend development.
Project Overview
Paris Nails is a beauty spa and nail salon inside Landmark Mall in Doha, offering nail services alongside facials, body treatments, massage and hair. The name sets an expectation — Paris signals a particular kind of polish — and the identity had to deliver on it without becoming a cliché of the Eiffel Tower and a script font.
Mall retail changes what a logo has to do. Most customers aren't arriving because they researched the salon; they're walking past on the way somewhere else. The brand gets a few seconds of peripheral attention to communicate what the business is and what standard it operates at, from across a busy concourse.
Start your branding project
Tell us what you’re building. We’ll come back with a scope and a price.