- Interactive Demo
- UX & UI Design
- Jan 3, 2020
Project
Role
- Art Direction
- App Design
- Prototyping
Work
The Brand Design needed to assert that a child who regularly visits My Little World discovers his/her own FAVOURITE ACTIVITY, CREATIVE SPACE, VOICE and LEARNING STYLE in a SAFE, FUN & PLAYFUL environment.
Project Overview
My Little World is a children's learning and activity brand in Al Markhiya, Doha. The founders needed an identity that could launch a new venture at an international standard, in a category with two audiences who want opposite things from a logo.
Children respond to colour, movement and play. Parents are looking for signals of safety, structure and credibility before they leave a child anywhere. A brand that only satisfies one loses the other: too playful and it reads as unserious, too corporate and no child engages with it.
Start your branding project
Tell us what you’re building. We’ll come back with a scope and a price.