- Interactive Demo
- UX & UI Design
- Jan 3, 2020
Project
Role
- Art Direction
- App Design
- Prototyping
Work
Digital product design: UX research, UX/UI design, Interaction and motion design, UX writing, prototyping, user validation, design system, measurement strategy, data analysis, content production. Development: frontend and backend development.
Project Overview
Mirage International Property Consultants was the first international real estate company to operate in Qatar, founded in 2004 and based at Medina Centrale on The Pearl. It handles sales, leasing and property management for Qatari and expatriate clients, locally and internationally.
Real estate branding has a particular failure mode. The brand isn't applied by a marketing department — it's applied by dozens of agents producing listing cards, brochures, WhatsApp images and portal photos at speed, every day. Without a clear system, an identity fragments within months: agents improvise, colours drift, the logo gets stretched, and the brand a client paid for stops existing in practice.
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