Project
  • Interactive Demo
  • UX & UI Design
  • Jam3, 2020
Role
  • Art Direction
  • App Design
  • Prototyping
Work

Digital product design: UX research, UX/UI design, Interaction and motion design, UX writing, prototyping, user validation, design system, measurement strategy, data analysis, content production. Development: frontend and backend development.

Project Overview

Gulf Pearls Hotel is a four-star business hotel on Al Dhiya Street in central Doha, offering rooms and suites with kitchenettes alongside a spa, rooftop pool, sauna, restaurant and bar. It competes in one of the most brand-saturated categories in the city — a market where international groups like Hilton, Hyatt, Marriott and Kempinski all operate, each arriving with decades of brand equity behind them.

An independent hotel can't outspend that. What it can do is look deliberate.

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