- Interactive Demo
- UX & UI Design
- Jam3, 2020
Project
Role
- Art Direction
- App Design
- Prototyping
Work
Digital product design: UX research, UX/UI design, Interaction and motion design, UX writing, prototyping, user validation, design system, measurement strategy, data analysis, content production. Development: frontend and backend development.
Project Overview
Green Energy came to us for brand identity work in a category with an unusual problem: sustainability is the most crowded visual space in business. Every company in it reaches for the same green palette, the same leaf motifs, the same photography of solar panels against blue sky. The result is a sector where brands are close to indistinguishable, at exactly the moment Qatar is investing billions in renewables and buyers have real choices to make.
We handled art direction and the visual system. The work was about finding a way to signal environmental credibility without defaulting to the category's clichés — a mark and palette that read as serious and technical rather than decorative, since the buyers in this sector are usually procurement teams and engineers, not consumers.
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