- Design & Development
- Mobile Application
- Jan 3, 2020
Project
Role
- Art Direction
- App Design
- Prototyping
Work
To give a Personalized & Human Touch to the construction business branding, we used strategic designing elements like Geometric Patterns (also popularly used in Islamic Art), Fonts & Colors across the designs.
Project Overview
Gernas is a trading and construction company in Qatar, operating in one of the most crowded sectors in the country — Doha alone lists thousands of construction firms. In a market that size, most companies look interchangeable: the same hard-hat photography, the same blues and greys, the same claims about quality and safety. Standing out isn't a vanity exercise, it's how a contractor gets shortlisted.
The brief was to build a brand that carried reputation and made the company's services legible to the people choosing contractors.
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