- Interactive Demo
- UX & UI Design
- Jan 3, 2020
Project
Role
- Art Direction
- Web Design
- Prototyping
Work
Digital product design: UX research, UX/UI design, Interaction and motion design, UX writing, prototyping, user validation, design system, measurement strategy, data analysis, content production. Development: frontend and backend development.
Project Overview
Evolution came to us for brand identity work. Naming aside, the design requirement was the one that decides whether a brand ages well: an identity has to be specific enough to be memorable, and flexible enough to still work when the business adds services, locations or audiences it hadn't planned for.
We handled art direction and the visual system. The mark was developed through concept and sketch stages, then extended into the framework that makes an identity usable day to day — colour palette, typographic hierarchy, spacing, and rules for how the brand behaves across sizes and backgrounds.
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