- Interactive Demo
- UX & UI Design
- Jan 3, 2020
Project
Role
- Art Direction
- Web Design
- Prototyping
Work
We focused on visually depicting Coffee Lab as a Cafe which experiments with Brews, Blends & Flavors; the ultimate aim is to create the perfect cup of coffee for customers.
Project Overview
Coffee Lab isn't a café that happens to be called a lab. Experimentation is the actual proposition: brews, blends and flavour combinations tested and retested in pursuit of the perfect cup. The brief was to build an identity that made that idea visible on a shopfront and a takeaway cup, and to do it in a way that felt trendy and playful rather than clinical.
That tension shaped the work. Lean too far into the laboratory idea and a café starts to feel sterile — the opposite of what anyone wants from coffee. Ignore it, and you've designed a generic café brand with a curious name.
Start your branding project
Tell us what you’re building. We’ll come back with a scope and a price.