- Interactive Demo
- UX & UI Design
- Jan 3, 2020
Project
Role
- Art Direction
- Web Design
- Prototyping
Work
Digital product design: UX research, UX/UI design, Interaction and motion design, UX writing, prototyping, user validation, design system, measurement strategy, data analysis, content production. Development: frontend and backend development
Project Overview
Claira came to us for brand identity work. The logo is where these projects start, but it isn't where the value sits: what decides whether a brand still holds together a year later is the system around the mark — the palette, the type, the spacing, and the rules that let people apply it correctly when no designer is in the room.
We handled art direction and the visual system, developing the logo through concept and sketch stages before building out the colour palette, typographic hierarchy and usage guidance around it.
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