- Interactive Demo
- UX & UI Design
- Jan 3, 2020
Project
Role
- Art Direction
- Web Design
- Prototyping
Work
Our Concept & Design Approach: Working on the design from scratch, we focused on creating beautiful as well as eye-catching designs. The idea was to use Personalisation techniques portrayed the Brownie’s texture, colour, smell & taste.
Project Overview
Brownie Loco was a dessert shop in Doha built around a single product done well. That focus is a gift to a designer and also a constraint: with no broad menu to hide behind, the identity has to carry the entire appetite appeal on its own.
We worked from scratch, designing the brand around the brownie itself rather than around generic bakery cues. The brief we set ourselves was to make the identity communicate the product's four sensory qualities — texture, colour, smell and taste — before anyone reads a word.
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