- Interactive Demo
- UX & UI Design
- Jan 3, 2020
Project
Role
- Art Direction
- Web Design
- Prototyping
Work
Digital product design: UX research, UX/UI design, Interaction and motion design, UX writing, prototyping, user validation, design system, measurement strategy, data analysis, content production. Development: frontend and backend development.
Project Overview
Bin Muftah came to us for brand identity work. When a business trades under a family name, the design problem changes: the name already means something to people who know it, and the identity's job is to make that recognition work visually — to look established rather than new, without looking dated.
We handled art direction and the visual system. The logo was developed through sketch and concept stages, then built out into the parts that determine whether an identity survives daily use: a defined palette, typographic hierarchy, and rules for how the mark behaves at small sizes, across backgrounds, and in the hands of people applying it without a designer present.
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