- Interactive Demo
- UX & UI Design
- Jan 3, 2020
Project
Role
- Art Direction
- Web Design
- Prototyping
Work
Digital product design: UX research, UX/UI design, Interaction and motion design, UX writing, prototyping, user validation, design system, measurement strategy, data analysis, content production. Development: frontend and backend development.
Project Overview
Bin Muftah Medical Centre is a multi-specialty medical centre in Hazm Al Markhiya, Doha, offering family medicine, general surgery, orthopedics, pediatrics, dermatology, urology, dental care, aesthetics, dietetics and physiotherapy, alongside an in-house pharmacy, laboratory and home care service. Its positioning is preventive healthcare made affordable and accessible.
That positioning set the design problem. Affordable healthcare branding fails in one of two directions: it either looks cheap, which undermines clinical trust, or it over-corrects into cold, corporate sterility. Neither works for a centre whose patients are often families, and often anxious.
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