Behavior

Project Overview

Behavior came to us for brand identity work. The mark itself is only the starting point of that kind of project: what determines whether a brand still looks coherent a year later is the system built around it — how it behaves at small sizes, which colours are allowed, how type is set, and what happens when someone outside the design team has to apply it.

We handled art direction and the visual identity, developing the logo through sketch and concept stages before defining the palette, typography and usage rules that let the client's own team apply the brand consistently without coming back to us for each new piece.