Arts & Gems

That made the design problem architectural rather than decorative. Each house needed its own defined display area and its own visibility, while the pavilion as a whole had to read as one coherent environment carrying the Arts & Gems name. Get the balance wrong in one direction and it looks like a market of unrelated booths; wrong in the other and the partners lose the presence they paid for.

The other constraint was the product. High jewellery is small, reflective and viewed at close range, and it is shown to buyers who examine stones under light. Display had to hold attention at browsing distance and then support genuine scrutiny — lighting, sightlines, case placement and circulation all working for two very different modes of looking.

We handled art direction and pavilion design across the environment, designing to a fixed footprint, venue height and services restrictions, and the build and breakdown windows every major exhibition imposes.