Project
  • Interactive Demo
  • UX & UI Design
  • Jan 3, 2020
Role
  • Art Direction
  • Apps Design
  • Prototyping
Work

Digital product design: UX research, UX/UI design, Interaction and motion design, UX writing, prototyping, user validation, design system, measurement strategy, data analysis, content production. Development: frontend and backend development.

Project Overview

Alrisn came to us needing a brand identity, not just a logo. The distinction matters: a logo is one asset, while an identity is the system that keeps a business recognisable across a shopfront, a package, an invoice and a phone screen — usually applied by people who weren't in the room when it was designed.

We handled art direction and the full visual system. That started with the mark itself, then extended into the parts that determine whether a brand holds together in practice: a defined colour palette, typographic hierarchy, and rules for how the identity behaves at different sizes and against different backgrounds.

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