- Design and Development
- Web Development
- Jan 3, 2023
Project
Role
- Art Direction
- Apps Design
- Prototyping
Work
To give a Personalized & Human Touch to the construction business branding, we used strategic designing elements like Geometric Patterns (also popularly used in Islamic Art), Fonts & Colours across the designs.
Project Overview
Al Maha Island is a waterfront leisure and entertainment destination in Lusail. Ahead of its launch, the project needed a website that could carry the weight of a premium destination brand — something that felt considered and distinct, not a generic real estate landing page.
We designed the visual identity around geometric pattern work rooted in Islamic art, paired with a font and colour system applied consistently across every page. The result gives the site a sense of place before a visitor reads a single word — pattern, proportion and colour doing the work that photography alone couldn't.
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